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A Franchise to Change Lives. Including Yours.

At Orangetheory Fitness, we set both our members and franchise partners up for success. Our workout is scientifically proven to produce results, and our tried-and-true development track record is evidence of an effective franchise formula. With nearly one million members and over 1500 fitness studios around the globe, we’re just getting started in our mission to bring More Life to more people.

Due to our rapid growth and a strong demand from existing franchise owners, development opportunities are limited. Last year, less than 0.1% of people who inquired had the opportunity to franchise. The good news is, if you feel your area needs a studio, it’s likely there will be one coming soon. Thank you for your continued interest in our brand, and we look forward to seeing you in the studio.

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Why Our Franchise Stands Out.

Unique concept combines fitness and technology

Small studios designed for large groups

1500+ franchises awarded in 27 countries

Comprehensive corporate training & support includes: real estate, operations, marketing, sales, fitness, equipment, technology, training, construction & design

Franchising Candidate Requirements

Only serious candidates interested in becoming a stakeholder in a strong, rapidly expanding, elite fitness brand. Must be able to provide required capital, and dedicated studio management support, while following an ever-evolving cutting-edge system:

Individual or group investors with solid entrepreneur experience
Owner/Operator, engage with your team daily – helping to drive the business and building community in your studio – NO ABSENTEE OWNERSHIP
$350K liquid capital with $1M net worth

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Inside Our Studio

Take a 360 Degree Tour of Our Studio

Who We Are

In 2007, physiologist Ellen Latham brought together science and fitness in a revolutionary way. She called it the Orange Effect and started a U.S. studio to prove it.
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Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. The hardest part of our workouts is showing up - we make it simple for you to push yourself, be your personal best and give you more.

Today OTF has taken the world by storm to become one of the most well-known fitness franchises on the planet. We’re spread across more than 1,500 studios in 25 countries across the globe.

We attract Master Franchisees and Area Developers with a range of skills from leadership, to retail and operations, to sales and finance. They’re all passionate about innovation, driven to bring the latest fitness trends to their market, and excited by a business opportunity with exceptional personal and potential financial reward.

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Member Testimonials

We Have The Most Passionate Members In The Industry. Here Is Why:

Anthony's More Life Story

Bunny's More Life Story

Heidi's More Life Story

Find Out More.

Learn more about Orangetheory Fitness Master Franchising, Area Development and franchise opportunities.

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*The “Free Class” offer is open only to first-time visitors and local residents aged 18 years and older; however, minors aged 14 and above may participate if special conditions are met. Valid at participating studios only. Conditions apply. See studios for details. Recommended retail price of a casual visit is $35; however, prices do vary, as each studio is individually owned and operated. Offer may be subject to satisfactory completion of pre-exercise screening and/or standard temporary/guest membership terms.
†The November Offer is valid 11/1-11/30, 2024 for non-members only. Must purchase Elite or Premier membership and a full price OTbeat to receive your second month free. See full Terms and Conditions
**Restrictions may apply, inquire at local studio for additional information.